Training Leads to Sales Growth
The workshop proved more beneficial than imagined because we learned a completely new way to talk about our software. ROI tool training for our Account Executives and a revamp of our marketing collateral after the workshop saw a 73% increase in new sales growth. Best sales and marketing investment I’ve ever made!
— Harry Dean Billips, Vice President of Sales and Marketing, Tax Compliance, Inc.
Selling to the C-Suite
“Increasingly, technology purchase decisions are made in the C-Suite. Michael’s hands-on financial acumen training helped our sales and marketing teams develop the financial and business acumen required to understand how C-level executives make technology buying decisions.”
— Gary Brooks, Chief Marketing Officer, Syncron
Financial Sales Execution
“TFP delivered an engaging sales training program focused on financial sales execution to improve results in selling to business and financial buyers. We believe this will translate to faster sales cycles and less discounting. At our sales kickoff, TFP trained our sales team on financial acumen & advanced quantitative discovery. Based on feedback, we pulled TFP back in to deliver targeted webcasts on cost of decision delay and value selling. Their custom hands-on approach, focused on our solutions and verticals, holds our team’s attention to what could be an otherwise challenging topic.”
— Kristen Buhler, Senior Manager, Sales Training & Enablement, FinancialForce.
Fundamentals in Financial Acumen
“The financial acumen program is a great course to build strong fundamentals in ROI & go to market strategies. I would recommend it for anyone looking to connect solutions to business or market impacts.”
— Bill Toney, Vice President, Market Development of a large solution providing company