Financial Sales Execution

“We improve the way technology vendors value, price and sell their solutions—whether perpetual or subscription, on premises or in the cloud, in the channel or direct. We strategically guide our clients in effective sales practices and deliver practical deal execution. Our impact is measured in improved deal economics, control & predictability, setting a sustainable platform for financial selling excellence.” Ann Flynn, President

Who We Are

TFP drives complex technology sales across the finish line for industry leaders worldwide. We improve sales performance programmatically by improving sales execution one deal at a time. Our team puts your sale in the best position to get the stamp of approval from financial decision makers, including IT & finance management, LOB leaders, the C-suite and procurement.
“TFP delivers. They are fast. They are accurate. They are creative. They are consultative. They are trusted. They help us win.”

What We Do

Whether you are an established market leader or a growing technology firm, Technology Finance Partners’ value proposition is simple: we make your technology easier to sell and easier to buy. We increase sales teams’ financial acumen and reinforce financial best practices by integrating our programs within your established sales methodology. TFP changes sales DNA through strategy workshops, targeted program development, sales tools and field level support.
Our first engagement with TFP helped us land a multi-million dollar win! We had no idea how plug-and-play they were until we pulled them in to provide business case support to one of our top prospects. After one account team call, they were able to get on the phone with our sponsor and drive the development of a compelling business case that helped us close one of the largest sales in our history. Their process was fast, professionally executed and delivered its own convincing ROI. We are now using TFP to help us drive ROI and business cases in other large, strategic deals.” — Scott Rosecrans, Director of North America Sales, Enterprise, FinancialForce

What Problems We Solve

TFP overcomes the most common financial objections technology vendors face. Discounting does not address 60% of all financial hurdles, yet it is often the first line of defense for sales reps worldwide. If deals are being delayed or downsized because of limited budget (operating or capital), insufficient ROI or payback, cash flow shortfalls, lack of compelling events, or delays related to increasingly complex pricing, licensing and delivery requests, TFP gives sales what they need: a SWAT team of financial sales experts who are ready on-demand to help move deals from “upside” to “forecast” to “booked”.
TFP was a valued part of my sales team.  Whether we needed to do a return on investment analysis to justify an investment or structure a deal to overcome budgetary hurdles, we had one group to turn to. Their responses were always on the money, the presentations were clear and concise and timely. Their work is of the highest caliber and they were instrumental in helping me achieve my objectives and goals every year.” —Eric Entzeroth, Genesys, Former SVP, Americas Sales & Field Operations

Why Our Clients Succeed

Our clients get extraordinary value from their relationship with TFP—we become an integral part of their sales go-to-market. Our programs bring value not only to sales but to finance and marketing organizations as well. Our clients demand that the financial sale be executed in parallel with technology sale. This parallel sales approach results in earlier and better deal qualification, pricing based on value (not budget), more multi-year commitments and improved customer satisfaction. Exceptional financial sales execution drives success.
“TFP is a valuable resource to leverage at the right time in a sales cycle. Quite frankly, I learn something new about my customers every time I engage them with TFP and I believe that with their help, I am more successful at holding discount and closing deals.”

Why Not You?

Wondering if TFP’s impact on sales performance can help your organization? You won’t, once you’re a client. Contact us at
“For reps that have not put TFP in front of their strategic customers, I say, ‘good’, more of their time for me.”

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