Immediate Returns!

“Our first engagement with TFP helped us land a multi-million dollar win! We had heard about TFP and their ability to help drive revenue through financial sales execution techniques, but had no idea how plug-and-play they were until we pulled them in to provide business case analysis support to one of our top prospects. After one account team call, they were able to get on the phone with our sponsor and drive the development of a compelling business case that helped us close one of the largest sales in our history. Their process was fast, professionally executed and delivered its own convincing ROI. We are now using TFP to help us drive ROI and business cases in other large, strategic deals.”
— Scott Rosecrans, Director of North America Sales, Enterprise,, Inc

Quantifying Value to Drive Revenue

“Technology Finance Partners are experts in connecting your company’s value proposition to prospects’ needs in a universal language: money! We hired TFP to build an ROI tool for our Voice Biometrics solution in 2012. Because of this investment, we can now better quantify our value from the customer’s perspective. The TFP ROI tool has been used to close tens of millions of dollars in new license business. Moreover, TFP has followed up to provide training and suggested modifications to help drive user adoption. TFP provides the whole package—domain expertise, quality user interface and ongoing support to ensure success.”
– Bretislav Beranek, Senior Principal Solutions Marketing Manager, Nuance Communications, Inc.

Quantifying the Value

“A major challenge faced by sales people that want to sell business value at the executive level is their lack of skill and resources to quantify, in customer financial terms, the revenue, cost, or capital impact of their solution. TFP helps sales teams put the process in place to get this done efficiently, at both the early and the later stages of the sales/closing process.”
– Robert L. Andronici, Andronicus Associates & Kirby Arnold Associates

Moving to the Cloud

“TFP has been a true partner, in the purest sense of the word, for my five years at Genesys. I was hired into Genesys to help develop a new business model focused on helping Genesys partners deploy new “cloud” services based on Genesys licensed products and services. At every step along the way we leaned on TFP to help us innovate. From the usage based pricing model, through the TCO comparison tools we gave to our partners, up to a very robust business case analysis tool we developed to help our partners build their business cases and all the way to a P&L analysis that tracked the success of the assumptions in those business cases, TFP became the backbone of our business model innovation.

Along the way, I was even able to challenge the TFP team to take on engineering style challenges like developing an Erlang tool to help partners better size customer proposals for their cloud based services. By simplifying the very complex requirements in understanding how to best handle peak hour load, the TFP developed tool directly led to greater sales and improved satisfaction because customers weren’t overpaying for the needed cloud capacity.

Most importantly, TFP brings the business savvy to know how and when to balance the need for a Statement of Work for a more formal project with a “gentleman’s agreement” to get something done that has high priority and lacks the luxury of time to be that formal. This is the truest sense of partnership and TFP has exhibited it in every interaction for these five years we’ve worked together.”
– Chris Morley, former VP SaaS/Hosted Strategic Solutions, Genesys Telecommunications

Accelerated Revenue & Increased Sales Effectiveness and Efficiency

“Managing the North American business consulting team, my team and I have enjoyed an extremely positive working relationship with TFP. We have jointly developed our processes so that TFP is now a critical part of our business consulting team. TFP plays a critical role in our sales process which is instrumental to our ability to close business today, and we are confident it will continue to pay huge dividends going forward. TFP has been a great partner in our drive to sell new solutions, continually bringing new and creative improvements to our sales methodology. Thank you all for your inspired work for the company.”

Capturing the Value of the Total Solution

“I’ve worked at Oracle, HP, Teradata….I’ve never seen any organization put together models or analysis like these guys do.”
– Manager, Major Accounts

TFP Business Case Presentation

“A TFP client sales team and TFP business case analyst making a financial presentation to a potential customer’s decision making team, end of meeting quote: “This is a very good tool and something your competitors are lacking.”

Competitive Advantage

“TFP’s ROI tool is certainly better than anything we’ve seen from other vendors. It does give you a competitive advantage.”

Improving Sales Effectiveness

“I’ve been pulling in Technology Finance Partners to work on ROI analyses since 2008. Their expertise in mining unique business value from our solutions has helped me close several deals, including Con-way, Microsoft, Columbia and, most recently, Nike. Because our internal program is managed by Technology Finance Partners and they have domain knowledge across multiple verticals, they are able to expand the dialogue with my customers as they hone in on the business value – be it straight forward IT savings or more esoteric business impacts like savings on shipping costs or customer support escalations.

Think of TFP and their management team as core specialists. They are a valuable resource to leverage at the right time in a sales cycle. Quite frankly, I learn something new about my customers every time I engage them with TFP and I believe that with their help, I am more successful at holding discount and closing deals.”

Accelerated Revenue & Increased Sales Effectiveness and Efficiency

“This deal had a long sales cycle that involved taking the enterprise deal all the way to the CIO and then to finance for review. The TFP analysis converted finance into a champion of the project, actually pressuring IT to do the deal because it was in alignment with finance’s cost reduction initiatives. The TFP analysis was the cornerstone for the deal!”