“TFP delivered an engaging sales training program focused on financial sales execution to improve results in selling to business and financial buyers. We believe this will translate to faster sales cycles and less discounting. At our sales kickoff, TFP trained our sales team on financial acumen & advanced quantitative discovery. Based on feedback, we pulled TFP back in to deliver targeted webcasts on cost of decision delay and value selling. Their custom hands-on approach, focused on our solutions and verticals, holds our team’s attention to what could be an otherwise challenging topic.”
— Kristen Buhler, Senior Manager, Sales Training & Enablement, FinancialForce.