Business Acumen Training

Case Studies

Financial Sales Execution to Close Deals at Full Value

The Problem TFP’s client—a multi-million dollar SaaS provider of ERP and professional services automation solutions—believed that sales representatives were conceding too much throughout the sales cycle and negotiation. Although good information was being gathered during discovery, the process wasn’t focused enough on quantitative metrics that could be used to better demonstrate the value of the …

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Rapid Sales Talent Development

The Problem TFP’s client—a multi-million dollar software vendor—was focused on growth, and sought to increase its sales coverage throughout the United States to expand market share. The challenges it faced were two-fold: first, it expected an excessive amount of time to get new sales professionals up to speed on their products and services, and, second, …

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